MKT 650 - Industry and Government Marketing

Institution:

Western International University

Subject:

Description:

An exploration of the unique marketing needs and methodologies relating to industrial and government sectors, this course analyzes the importance of differentiating these markets to effectively present strategies for products, services, pricing, and promotions essential for successful decision-making. (3 credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.west.edu

Phone Number:

(602) 943-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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