MKT 660 - E-Commerce Marketing

Institution:

Western International University

Subject:

Description:

The purpose of this course is to develop a complete marketing plan for an e-commerce business or software/multimedia product whose main marketing channel is the Internet. The course will include: integration with traditional marketing, partnerships/alliances, co-branding, and customer service. (3 credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.west.edu

Phone Number:

(602) 943-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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