MKT 642 - Buyer Behavior and Sales Promotion

Institution:

Western International University

Subject:

Description:

This course examines the key factors influencing buyer behavior as they relate to advertising, sales promotion, direct marketing, public relations and the Internet. The focus is on management strategies relative to both consumer behavior and to the business-to-business buying decision-making process. (3 credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.west.edu

Phone Number:

(602) 943-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.