MKT 452 - International Marketing

Institution:

Western International University

Subject:

Description:

Designing global marketing strategies within the constraints of particular cultural, economic, and political settings for a successful international marketing campaign is the focus of this course. Students analyze the decision-making process in marketing products globally. (3 credits) Prerequisite: MKT 308

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.west.edu

Phone Number:

(602) 943-2311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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