MKTG 3610 - Sports Marketing

Institution:

Hawaii Pacific University

Subject:

Description:

With sports marketing a multibillion dollar a year business, marketers need to pay special attention to the media coverage, general marketing mix, public relations, visual communications, pricing strategy and merchandise connections that are relevant in this expanding industry. The course uses both text and cases for reference. Pre: MKTG 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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