MKTG 3100 - Consumer Behavior

Institution:

Hawaii Pacific University

Subject:

Description:

A course that explores how consumers have changed relating to their purchase behaviors and explore trends for the future. Students learn how to design a winning customer behavior survey and analyze the data. Several state-of-the-art techniques, such as Internet research, are discussed to apply survey results to increase customer satisfaction and loyalty, and subsequently sales. Pre: MKTG 3000 and MATH 1123.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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