MKTG 6110 - Market Research

Institution:

Hawaii Pacific University

Subject:

Description:

A distinctive marketing perspective on strategic management issues, building on the functional foundations of marketing. The course covers the basic methods of analysis such as life cycle, experience curves, Profit Impact on Market Strategies (PIMS), portfolio models, and decisions support systems that help support the strategic planning process. Pre: MKTG 6000 and either MS 6000 or QM 6010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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