MKTG 6410 - Advertising Management

Institution:

Hawaii Pacific University

Subject:

Description:

Students are acquainted with the concepts of Advertising Management. The course develops the understanding of various domestic and international management procedures and issues underlying the management of advertising. Topics include the planning and managing, the environmental and legal issues, and the social and economic effects of advertising. Case studies and contemporary examples are used. Pre: MKTG 6000. Graduate standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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