MKTG 3000 - Principles of Marketing

Institution:

Hawaii Pacific University

Subject:

Description:

A general introduction to fundamental marketing principles and policies. Course units include: marketing functions; price policies and controls; trade channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with other activities of the business enterprise. Pre: MGMT 1000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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