MKTG 6710 - Data Base Marketing

Institution:

Hawaii Pacific University

Subject:

Description:

Every marketing strategy and decision requires the knowledge and application of data. This course provides a practical demonstration of using data to target, increase and grow a customer base. It includes the research aspects (collection, establishment, and management of databases), the analytical aspect (what is it and what does it mean) and the application (what to do with it, how can it help). Pre: MKTG 6000, CSCI 3201, or consent. Graduate standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.