MKTG 3110 - Market Research

Institution:

Hawaii Pacific University

Subject:

Description:

This course examines the fundamental techniques and methods of analysis used to successfully examine product/ service potential, consumer sentiment, market saturation, or segmentation. Students present results in a professional manner that will support strategic planning initiatives. Pre: MKTG 3000 and MATH 1123.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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