MKTG 3710 - Data Base Marketing

Institution:

Hawaii Pacific University

Subject:

Description:

A course that provides state-of-the-art data base marketing techniques. Various techniques of obtaining information regarding consumer preferences for the purpose of developing a data base are explored. Students obtain practical experience designing and utilizing a data base in preparing individualized communication. Pre: CSCI 3201 and MKTG 3000..

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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