MKTG 6200 - Strategic Brand Management

Institution:

Hawaii Pacific University

Subject:

Description:

This course examines the product management process from the perspective of the brand manager. It covers the strategic product decisions which must be made in the areas of: (1 credit) the development and introduction of new products/brands - from the idea of commercialization; (2) the marketing of existing brands, with emphasis on building, managing, and leveraging brand equity; and (3) the marketing of product modifications, product line extensions, brand extensions, and product deletions. Pre: MKTG 6000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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