MKTG 3600 - Guerilla Marketing

Institution:

Hawaii Pacific University

Subject:

Description:

Certain situations and products often require extraordinary initiatives. The basic marketing process is reviewed with any eye toward understanding when and how tactical disruptions can be effective means of presenting unique products and services. Case studies are a cornerstone of the course. Pre: MKTG 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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