MGMT 3220 - Franchising

Institution:

Hawaii Pacific University

Subject:

Description:

A comprehensive study of the principal elements of franchising. Topics include: concepts of marketing the franchise; managerial aspects of franchising to include the overall administrative package of the franchise system; franchising from the franchisee's viewpoint; and the franchise/franchisee relationship. Information is provided through hypothetical business incidents as well as actual case studies. Pre: MGMT 3200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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