MKTG 3500 - Web Advertising

Institution:

Hawaii Pacific University

Subject:

Description:

A survey of advertising theory, techniques, and applications. Topics include: targeting specific markets; deciding on particular advertising strategies and media; applicable communication theory; management and evaluation of advertising campaigns; the technical aspects of layout and design; and writing copy. Pre: MKTG 3000.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.