JOUR 3500 - The Business of News

Institution:

Hawaii Pacific University

Subject:

Description:

For future publishers and managing editors, new directors, station managers or entrepreneurs who want to start their own publication, radio, TV, or on-line news operation, this course explores the business side of journalism. Topics covered include identifying a market niche, developing a budget, a marketing plan, a production schedule, advertising sales and promotion, sources, and managing facilities, materials, and people. Pre: JOUR 3000 or JOUR 3300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.