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Institution:
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Hawaii Pacific University
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Subject:
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Description:
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This class is for graduate students interested in public relations as a discipline and field. The course will explore PR's foundations from history, theory, advocacy, and persuasion, including historical controversies, evolution from image-building and community action through marketing and financial positioning, risk and health, gender, ethics and management issues. Pre: COM 6000, COM 6050, COM 6400.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(808) 544-0200
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Regional Accreditation:
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Western Association of Schools and Colleges
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Calendar System:
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Semester
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