ADPR 3400 - Media Strategies

Institution:

Hawaii Pacific University

Subject:

Description:

This course introduces students to the research, planning, and relationship development with media outlets and their representatives that is vital to the development of effective long- and short-term strategic communication programs and campaigns. It includes lessons on how to analyze and evaluate both advertising and news/editorial media, how to plan a media program, and how to work with various media representatives, in some cases, advertising representatives for purchased space or time, and, in other cases, editorial staff for placement of public relations material. Pre: ADPR 2000 and WRI 1200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.