ADPR 3500 - Creativity and Copywriting

Institution:

Hawaii Pacific University

Subject:

Description:

A course that introduces strategies for creative and critical thinking, methods of testing creative themes, and techniques for creating, writing and testing advertising copy. Students learn that creativity and copywriting are critical elements in the creation of an advertising campaign. Pre: ADPR 2000 and WRI 1200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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