ADPR 3700 - Integrated Promotion Management

Institution:

Hawaii Pacific University

Subject:

Description:

An overview of nonpersonal promotional strategies including planning, budgeting, media selection, message design, and timing. Case studies illustrate using mass media, special events, in-store displays, advertising, public relations, and visual communication to affect consumer buying behavior. Industry dynamics, controversies, trends, and implications are analyzed. Pre: ADPR 2000 and WRI 1200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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