ADPR 3320 - Consumer Behavior

Institution:

Hawaii Pacific University

Subject:

Description:

A course on consumer behavior that discusses various techniques for profiling a target market and analyzing decision-making strategies and buying behavior. The course explores demographics, psychographics, Values and Lifestyles System, PRISM, and high- and lowinvolvement decisions. It provides insight essential to marketing, public relations, and advertising campaign planning. Pre: ADPR 2000, COM 3000 and WRI 1200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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