ADPR 2000 - Introduction to Integrated Advertising and Public Relations

Institution:

Hawaii Pacific University

Subject:

Description:

This course is an introduction to the concept of strategic and integrated communication and provides an overview of the history, rationale and landscape of advertising, public relations related activities, illustrated by case studies and examples. The course includes a survey of integrated communication theory, techniques and applications including an exploration of specific campaigns and case studies and a basic hands-on introduction to copywriting and design. Pre: WRI 1100. or WRI 1150 (may take concurrently).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hpu.edu

Phone Number:

(808) 544-0200

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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