MUSB 300 - Album Marketing & Promotion

Institution:

Greenville University

Subject:

Description:

An in-depth study of the marketing and promotion of commercial products on an international level, including distribution patterns, merchandising methods, and promotion techniques which are unique to the industry. Students work with Blackroom Records to develop and implement comprehensive marketing and promotion campaign plans for regional and international distribution of a local product. (Offered fall semester.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.greenville.edu

Phone Number:

(618) 664-2800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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