COMM 337 - Media Research Methods

Institution:

Brigham Young University-Idaho

Subject:

Description:

Prerequisite: COMM 230 or COMM 235. Development and design of comprehensive research programs for advertising, public relations, and journalism professionals, including data sources, design of questionnaires, data collection, fi eld investigation, audience analysis (including focus groups) and surveying, and content analysis. Basic statistical functions will be explained and utilized. (Fall, Winter, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byui.edu

Phone Number:

(208) 496-1411

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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