COMM 330 - Advertising Concepting and Copywriting

Institution:

Brigham Young University-Idaho

Subject:

Description:

Prerequisite: COMM 230 Examines and provides practice of how advertisers must condense all that can be said about a product into a few, pertinent, succinct, compelling points. Studies historic cases of advertising copywriting issues and challenges confronting business, government, education, for-profi t and not-for-profi t entities. The responsibilities of an account planner will also be examined. (Fall, Winter, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byui.edu

Phone Number:

(208) 496-1411

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.