B 341 - Marketing Management

Institution:

Brigham Young University-Idaho

Subject:

Description:

Fee: $18.00 Prerequisite: Acctg 201, Acctg 202, B 100, B 211, B 212, Econ 111, Econ 112, and CIT 138 or CIT 140. An introduction to the fundamental principles of marketing for non-business majors. Such topics as: the marketing environment, product development, pricing-strategy, distribution, and promotion will be discussed. (Fall, Winter, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byui.edu

Phone Number:

(208) 496-1411

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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