B 451 - Database Tools for Business to Business and Business to Consumer

Institution:

Brigham Young University-Idaho

Subject:

Description:

Fee: $12.00 Prerequisite: B 301, 321, 341, 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. This course is part of the Business Management Integrated Emphasis program. Students must apply for the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. This course will cover key issues in managing and developing marketing databases for segmenting markets, maximizing relationships with customers, and developing marketing tactics. Also focusing on data mining, CRM and other database tools to focus on developing analysis.. (Fall, Winter, Spring)

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byui.edu

Phone Number:

(208) 496-1411

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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