MTG 370 - Marketing Channels

Institution:

Bradley University

Subject:

Description:

Economic, managerial, and behavioral dimensions of marketing channels; interdependency of channels and other elements of marketing mix; roles of control relationships in channel systems; importance of physical distribution to effective functioning of channels; managerial tools used in measuring and controlling channel activities. Prerequisite: MTG 315.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bradley.edu

Phone Number:

(309) 676-7611

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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