MTG 405 - Strategic Advertising Cases

Institution:

Bradley University

Subject:

Description:

In-depth, strategic perspective on advertising management. Students will learn how to manage, facilitate, and direct the advertising function. A special emphasis will be placed on developing advertising strategies. The case method will be used with real-world situations. Prerequisites: MTG 315.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bradley.edu

Phone Number:

(309) 676-7611

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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