MTG 360 - Product and Price Strategy

Institution:

Bradley University

Subject:

Description:

Managerial aspects of pricing and product policies and strategies. Methods used and factors considered in developing and updating product line and pricing decisions in industrial and consumer products. Pricing and product line objectives, product planning and evaluation, establishing product line distribution, environmental factors affecting product and pricing strategies, and quantitative aspects of product line and pricing decisions. Prerequisites: QM 262, MTG 315.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bradley.edu

Phone Number:

(309) 676-7611

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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