COM 481 - Advertising Campaigns

Institution:

Bradley University

Subject:

Description:

The capstone course in the advertising sequence. Basic principles and applications of advertising campaign planning, preparation, and presentation taught in a problemsolving mode. Prerequisites: COM 101, 112, 202, 220, 320, 322, 325, and 400; ENG 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bradley.edu

Phone Number:

(309) 676-7611

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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