TCOM 3791 - Electronic Media Sales and Promotion

Institution:

Youngstown State University

Subject:

Telecommunication Studies

Description:

3791. Electronic Media Sales and Promotion. An examination of the principles and practices of selling electronic media. Analysis of rating-based sales and promotion strategies, as well as relations with agencies and station representatives. The equivalent of three hours lecture and two hours lab per week. Prereq.: TCOM 2682 and TCOM 2683 with a grade of "C" or better in both. 3 s.h.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.ysu.edu/home

Phone Number:

(877) 468-6978

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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