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Institution:
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University of Charleston
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Subject:
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Description:
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A study of the varying approaches to personal and institutional selling including support systems and servicing of customers. The processes involved in planning and administering the selling efforts for firms are discussed in detail. Prerequisite: MRKT 321.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(304) 357-4800
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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