MRKT 401 - Advertising

Institution:

University of Charleston

Subject:

Description:

Principles of all forms and stages of advertising procedure. Study of methods and effectiveness of mail, radio, newspaper and other types of advertising. Prerequisite: MRKT 321.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucwv.edu

Phone Number:

(304) 357-4800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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