MKT 102 - Principles of Marketing

Institution:

St. Thomas Aquinas College

Subject:

Description:

The process of creating and distributing goods and services in response to consumer wants and needs. Forecasting, target markets, consumer behavior, product mix, pricing, channels of distribution, selling, and market control.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stac.edu

Phone Number:

(845) 398-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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