MKT 406 - Marketing Research

Institution:

St. Thomas Aquinas College

Subject:

Description:

Marketing research as a tool of management. The data collection techniques of sampling, interviewing, field methods, questionnaire construction, and computerized data analysis. Application of these techniques to a variety of marketing problems and discussion of alternate solutions. Prerequisites: BUSA 302, MKT 102, 211 and CIS 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stac.edu

Phone Number:

(845) 398-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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