MKT 401 - Marketing Management

Institution:

St. Thomas Aquinas College

Subject:

Description:

Managerial and operational problems involved in planning, organizing, coordinating, and controlling a total market program. Product development and distribution, promotional and pricing strategy. Prerequisites: BUSA 121 and MKT 102.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stac.edu

Phone Number:

(845) 398-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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