SB 425 - Psychology of Advertising

Institution:

Cazenovia College (Closed 2023)

Subject:

Description:

The role of mass media and effects of advertising on cultural value systems are examined. Behavioral, psychological and physiological reactions in consumer behavior are explored. The course focuses on understanding the impact of media and advertising on both the individual and on society. Required prerequisite: SB 120 Introduction to Psychology or SB 130 Introduction to Sociology.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cazenovia.edu

Phone Number:

(800) 654-3210

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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