MUSC 318 - Music Marketing and Merchandising

Institution:

SUNY College at Oneonta

Subject:

Description:

3 s.h. A study of consumer behavior in response to various marketing and merchandising techniques. Included in the study will be the effects of business organization, ethics, perception of value, advertising, communications skills, store design, methods of display, color, shapes and sound in the music products environment. Prerequisites: JrS and 6 s.h. from courses required in the Music Industry Major, including MUSC 108.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oneonta.edu

Phone Number:

(607) 436-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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