FASH 323 - Promotional Techniques in the Apparel Industry

Institution:

SUNY College at Oneonta

Subject:

Description:

3 s.h. Study of promotional techniques used in the apparel field with special emphasis on non-personal promotions, i.e., publicity, advertising, displaying, and special events. Characteristics of consumer behavior and the decision making process will be related to promoting apparel. Prerequisites: FASH 120 and CONS 150 or MGMT 261.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oneonta.edu

Phone Number:

(607) 436-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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