MKTG 363 - Advertising Management

Institution:

SUNY College at Oneonta

Subject:

Description:

3 s.h. This is a course with a management point of view that examines the role of advertising in the marketing mix, and the media selection process, along with the development of copy strategy, and the production of advertisements. Prerequisite: ( ECON 110 or 111), MKTG 261 both with a grade of "C" or better, and JrS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oneonta.edu

Phone Number:

(607) 436-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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