MKTG 361 - Marketing Management

Institution:

SUNY College at Oneonta

Subject:

Description:

3 s.h. This is the capstone course for the Marketing concentration. The analysis of marketing problems and programs from the viewpoint of the high-level marketing executive. Emphasis upon the building of integrated marketing programs, including the significance of products, pricing, promotion, and marketing strategy. The contributions of marketing research and new analytical tools are also included. Prerequisites: MKTG 261, ACCT 100, (ECON 110 or 111), two of the following MKTG 360, 362, 363, 364, or 366, all with a grade of "C" or better, and JrS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oneonta.edu

Phone Number:

(607) 436-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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