MKTG 364 - Consumer Behavior

Institution:

SUNY College at Oneonta

Subject:

Description:

3 s.h. The course is an in-depth analysis of consumer preferences and consumption decision-making. Building upon the foundations of microeconomics and marketing, the main concepts, theories and models of consumer behavior are identified, explained, and applied in the context of marketing strategies. Prerequisites: ( ECON 110 or 111), MKTG 261 both with a grade of "C" or better, and JrS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oneonta.edu

Phone Number:

(607) 436-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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