MKTG 362 - Marketing Research

Institution:

SUNY College at Oneonta

Subject:

Description:

3 s.h. The study of the nature and application of marketing research. Topics include problem formulation, research and sample design, questionnaire construction and behavioral and multivariate analysis. Emphasis will be placed on providing a sound theoretical background in the area of marketing research. Case study format. Prerequisites: ( ECON 110 or 111), MKTG 261 both with a grade of "C" or better, (STAT 101 or PSYC 110), and JrS.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oneonta.edu

Phone Number:

(607) 436-3500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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