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Institution:
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Mountain State University
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Subject:
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Description:
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Addresses leading people in a hospitality organization to think beyond today and to think holistically about what creates value for the customer. Includes use of a strategic model to understand changes in demographics and their effect on not only the employee pool but also customer needs and wants. Addresses how leaders need to think in terms of systems and creating a common shared purpose within the hospitality organization. A specific focus on the customer relationship management model builds understanding of how the organizational as a whole can deliver value.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(304) 253-7351
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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