MKTG 345 - Services Marketing

Institution:

Mountain State University

Subject:

Description:

Prereq: 306. Focus on decision making in service organizations and the relationship of services marketing decisions with the organization's operations and performance. Includes study of understanding customer perceptions, expectations, overall evaluations, and behavior regarding services, managing customer relationships, delivering services, improving services, and linking customer satisfaction to operations and financial outcomes. F; ISP.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountainstate.edu

Phone Number:

(304) 253-7351

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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