MKTG 333 - Advertising

Institution:

Mountain State University

Subject:

Description:

Prereq: 306. Explores the field of advertising. Includes distribution in the American economy, marketing and the consumer, place and function of sales promotion and advertising, mechanics of attracting attention and creating interest, use of various types of media, and procedures for sales promotion campaigns. Sp; ISP, ISW.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mountainstate.edu

Phone Number:

(304) 253-7351

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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