BU 475 - Marketing Research

Institution:

Cazenovia College (Closed 2023)

Subject:

Description:

Students study various methods and application of marketing research as related to sales, buying and distribution. Emphasis is placed on demographics and psychographics and on the critical analysis and interpretation of marketing research as a tool for decision making in retailing and merchandising. Students prepare a research report for a client. Required prerequisite: BU 120 Principles of Marketing. Course Descriptions Page 149

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cazenovia.edu

Phone Number:

(800) 654-3210

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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