MGT 231 - Sports Media and Marketing

Institution:

Post University

Subject:

Description:

This course focuses on the basic principles of media and marketing and their application to professional and amateur sports. Topics of discussion include public relations, modes of sports information and media, strategic marketing planning, promotional techniques, sport consumer behavior, and sponsorship/fund-raising methods. Prerequisite: MGT131, MKT101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.post.edu/

Phone Number:

(800) 345-2562

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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